Precision SEO Execution to Outrank Direct Competition & Capture High-Intent Demand

Client Need / Challenge

Fivetran came with a clear and aggressive mandate

Outrank HevoData across all high-intent, high-competition keywords in the data integration and ELT ecosystem.

This was not a typical SEO challenge—
 the category is one of the most technically dense, deeply competitive, and authority-driven verticals in B2B SaaS.

To succeed, we had to engineer a surgical, precision-led SEO system capable of:

  • decoding HevoData’s ranking signals,

     

  • building superior semantic depth,

     

  • producing true technical credibility, and

     

  • unlocking consistent pipeline from organic.

🎯 Audience & Offering

The campaign focused on reaching

Data Engineers | Analytics Engineers | Enterprise Data Teams

Users looking for:

  • Zero-maintenance data connectors
  • Fully managed ELT pipelines
  • Enterprise-grade reliability
  • Reduced engineering overhead

This meant every piece of content needed to be:

  • Technically accurate
  • Product-aware
  • Credible to an expert reader
  • Usable by GTM and sales teams

SEO for this audience cannot be superficial—they immediately detect fluff.

Competitive Landscape

We were battling in one of the hardest fields:

  • High DR competitors (HevoData, Matillion, Stitch, Informatica)
  • Complex, technical search intent
  • Dense enterprise content ecosystems
  • Saturated SERPs dominated by existing giants

Ranking without semantic precision, depth, and product authority is impossible here.

This required a hyper-structured SEO execution model.

⚙️ Strategy & Execution

Applied the 7-Step Semantic SEO Framework

 

This framework allowed us to:

  • Reverse-engineer HevoData’s ranking patterns
  • Map semantic gaps
  • Identify topical density required to outrank
  • Understand LLM-influenced SERP behavior

 

 

We didn’t guess—we benchmarked, modeled, and surpassed.

Created Data-Driven Content Briefs for Predictable Outcomes

 

Each content brief included blog-level KPIs:

  • Recommended word count range
  • Optimal keyword density
  • Header distribution
  • Internal link requirements
  • Reading-level calibration
  • User intent & SERP match patterns

Writers received a clear blueprint for ranking, removing guesswork.

Created Data-Driven Content Briefs for Predictable Outcomes

 

Each content brief included blog-level KPIs:

  • Recommended word count range
  • Optimal keyword density
  • Header distribution
  • Internal link requirements
  • Reading-level calibration
  • User intent & SERP match patterns

Writers received a clear blueprint for ranking, removing guesswork.

Produced Technical, Expert-Level Content With Product Depth

Content was written with:

  • Real engineering depth
  • Hands-on understanding of connectors, pipelines, reliability
  • Fivetran’s product mechanics woven naturally
  • Code-level examples where needed

This resonated strongly with technical readers and Google’s quality systems (EEAT).

Executed Advanced On-Page SEO Across Five Levels

We optimized:

  • URL & meta structure
  • Header & semantic layout
  • Entity-based keyword distribution
  • Link-based authority flows
  • Schema & structured data

This ensured both algorithmic relevance and AI retrievability.

Built Strategic Backlinks for High-Difficulty Keywords

We secured links from:

  • Engineering blogs
  • Analytics platforms
  • Cloud ecosystem partners
  • Authoritative SaaS publications

These directly supported the most competitive pages.

📈 Results & Long-Term Sustainability

⭐ Traffic Scaled from 10K → 40K per Month

A 4X increase in organic traffic—but more importantly, high-intent, bottom-funnel traffic.

⭐ Dominated Competitive Keywords & Outranked HevoData

  • We achieved consistent top positions for:

ELT-related terms

Integration keywords

Connector-specific searches

Mid and bottom-funnel commercial queries

This directly impacted inbound lead quality.

⭐ SEO Engine Continues to Power GTM & New Verticals

The system we built:

Supports new connector launches

Feeds GTM teams with intent-rich traffic

Expands effortlessly with new product lines

Remains aligned with LLM-based search evolution

A truly sustainable, scalable SEO foundation.