Grown Up Digital

Difference Between Internal and External Linking

There is a big difference between internal and external linking, and it’s important to understand the two before you start trying to rank your website. Internal linking is the process of linking from one page on your site to another page on your site, while external linking is the process of referring to a URL on another website. When done correctly, both can help improve your website’s ranking in search engines. Here’s a look at how each works and how you can use them to your advantage.

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