Full-Funnel SEO & AI-Search Transformation Across Global Markets

Company Profile

FarEye is a global SaaS platform that helps large enterprises optimize last-mile delivery, intelligent routing, and end-to-end logistics orchestration at scale. The platform is built for complex, high-volume supply chain environments, enabling organizations to improve delivery speed, visibility, and operational efficiency across regions.

FarEye’s buyers are senior, cross-functional decision-makers—enterprise supply chain leaders, logistics and operations VPs, digital transformation heads, and CIO-adjacent stakeholders—who evaluate multi-product platforms with long sales cycles, multiple internal evaluators, and stringent technical and integration requirements.

The Business Challenge

When FarEye engaged us, SEO was not contributing meaningfully to revenue.

From a leadership perspective, the core problems were clear:

  • Organic traffic was low and non-predictable
  • Inbound leads from SEO were negligible and low quality
  • Content failed to speak to enterprise decision-makers
  • The site lacked topical authority in critical last-mile categories
  • Pages were optimized for keywords, not for buying committees
  • Visibility in AI-powered search experiences was virtually non-existent

Despite having a strong product, FarEye was invisible where modern B2B buyers research — Google, AI answers, and comparative evaluation journeys.

The mandate from leadership was not “rank more keywords” —
 It was:

“Turn SEO into a scalable, global demand engine that attracts qualified enterprise buyers.”

Target Audience & Buying Context

FarEye’s ICP is not a single persona. It’s a multi-stakeholder buying committee, including:

  • VP / Head of Logistics
  • VP Supply Chain & Operations
  • CTO / Digital Transformation Leaders
  • Enterprise Procurement Teams

Each stakeholder searches differently:

  • Strategic problems (“last mile delivery challenges”)
  • Commercial evaluations (“last mile delivery software”)
  • Feature validation (“routing optimization”, “delivery orchestration”)
  • Risk & scale questions (“enterprise logistics automation”)

SEO had to map to this entire journey, not just top-of-funnel traffic.

Competitive Landscape

This was one of the most competitive SaaS categories:

  • Global logistics platforms with massive budgets
  • Regional incumbents dominating local SERPs
  • Feature-level competitors ranking with shallow pages
  • New-age SaaS companies publishing aggressively

On top of this:

  • Search intent varied heavily by region (US, UK, APAC)
  • Buyers used AI tools and Google SGE for early research
  • Traditional keyword SEO alone was no longer sufficient

Winning required authority, depth, and machine-readable clarity.

Strategy: From Keyword SEO to Search + AI Authority

We repositioned SEO as a full-funnel growth system, not a channel.

1. Deep Competitive & Market Intelligence

 

We reverse-engineered how the world’s strongest domain authorities structure:

  • Mapped global + regional competitors at keyword, page, and entity level
  • Identified high-intent gaps competitors ranked for weakly
  • Analyzed which competitors were appearing in AI-generated answers

 

This allowed us to prioritize where SEO could win fastest AND compound long-term.




3. Scaled Content With Enterprise Context

We scaled 300+ pages with strict quality control:

  • BOFU pages targeting commercial & solution-ready intent
  • MOFU content addressing evaluation, comparison, and ROI questions
  • TOFU assets educating buyers early without diluting product relevance
  • User Adoption

Every page was written to:

  • Speak to enterprise pain points
  • Reflect real buying objections
  • Align with AI answer extraction patterns

No generic blog content. Every asset had a job in the funnel.

5. Ranking Highly Competitive Head Terms

Using our 7-Step Semantic SEO Framework, we ranked FarEye for extremely competitive terms like:

  • “Last mile delivery”
  • “Last mile delivery software”
  • “Delivery management platform”

 

These are keywords most SaaS companies never win — because they require authority, not hacks.




2. Semantic & Entity-Driven SEO Foundation

Instead of chasing keywords, we implemented a Semantic SEO architecture:

  • Defined FarEye as an entity in Google & AI systems:
  • Built topical clusters around each core capability
  • Interlinked content to reflect real buyer mental models
  • Evergreen structures that support new pages without rework

This is critical for LLMs, which reward:

  • Conceptual depth
  • Clear entity relationships
  • Consistent terminology across the site



4. AI / LLM Optimization Layer (Critical Differentiator)

Beyond traditional SEO, we optimized FarEye for AI-driven discovery:

  • Structured content to be LLM-friendly (clear definitions, comparisons, use-cases)
  • Strengthened entity consistency across product, blog, and solution pages
  • Improved citation eligibility for AI answers (authoritative tone, depth, internal corroboration)

Built pages that answered:

    • “What is…”
    • “How does…”
    • “Best software for…”
    • “Difference between…”

This ensured FarEye appeared not just in rankings, but in:

  • Google SGE
  • AI summaries

Chat-based research workflows used by executives

6. High-Risk Domain Migration (Handled Without Traffic Loss)

FarEye migrated from getfareye.com → fareye.com — a move that often destroys SEO.

  • Planned migration at URL, entity, and internal-link level
  • Preserved topical authority signals
  • Accelerated trust transfer to the new domain

Result: Rankings stabilized quickly and then grew further within 5–6 months.

Business Results (What Leadership Cares About)

Growth Metrics

  • Organic traffic: 2,000 → 40,000+ sessions/month
  • Qualified inbound leads: 2–5/month → 100+ / month
  • Leads generated across North America, UK, and APAC

Strategic Outcomes

  • SEO became a reliable pipeline contributor
  • Reduced dependence on paid acquisition
  • Strong visibility across traditional search + AI search
  • Compounding returns across multiple product lines

Most importantly:

  • SEO shifted from a “marketing activity” to a long-term growth asset.
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Why This Worked (Executive Summary)

This was successful because we didn’t treat SEO as:

  • Content production
  • Keyword rankings
  • Blog traffic

We treated it as:

  • Market positioning
  • Buyer journey ownership
  • Search + AI discoverability
  • Revenue-aligned demand generation

For B2B SaaS leaders, this is the difference between:

  • SEO as a cost center
  • SEO as a defensible growth engine