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What is a Slug in SEO?

In SEO, a slug is the permalink or URL of a web page. It is typically the name of the page, without any special characters or numbers. The slug is important because it is used in the address bar of a web browser, and it also appears on search engine results pages.

When you are creating your website, it is important to choose a good slug for each page. In this blog post, we will discuss what makes a good slug and how to create one that will help improve your SEO ranking!

Why are URL slugs important for SEO?

A URL slug is the part of a URL that comes after the domain name. It is typically used to identify the specific page or post within a website. For example, if the domain name is, the URL slug for the About page might be While URL slugs are not necessarily visible to website visitors, they play an important role in search engine optimization (SEO).

Search engines use URL slugs to understand the topic of a webpage and determine its position in search results. As a result, it is important to choose URL slugs that are both relevant and keyword-rich. By including target keywords in your URL slugs, you can improve your website’s visibility and draw more traffic to your content.

How to edit a URL slug?

In order to edit the slug, for example, if the URL of a blog post is, the slug would be “how-to-edit-a-url-slug.” While most slugs can be left as they are, there are times when you may need to edit them. For instance, if you move a page to a new location, you will need to change the slug to reflect the new URL. Additionally, if you want to use keywords in your slugs to improve your SEO, you may need to edit them from time to time. Here are a few tips for editing URL slugs:

1. Use dashes (-) instead of underscores (_) in your slugs. Dashes are easier for search engines to read and will help your SEO.

2. Keep your slugs short and sweet. Long slugs can be difficult for people to remember and type into their browsers. They can also get truncated in some search results.

How to optimize your slug in WordPress?

WordPress uses slugs to create permalinks for your blog posts and pages. While WordPress automatically generates slugs for your content, there are ways to optimize them for better search engine visibility. Here are four tips for optimizing your WordPress slugs:

1. Use keyword-rich slugs: When creating a slug, be sure to include relevant keywords. This will help your content rank higher in search engines.

2. Keep it short and sweet: A slug should be no longer than 50 characters. Any longer and it may be truncated in search results.

3. Use hyphens to separate words: Using hyphens makes your slug more readable and also helps search engines index your content more effectively.

4. Avoid using stop words: Stop words, such as “and” or “the,” can actually hurt your SEO efforts. So when creating a slug, be sure to exclude any unnecessary stop words.

5. Match Slug to Headline: The slug should ideally be a close match to your headline, as this will help ensure that your content is easily discoverable by search engines and other users. It doesn’t need to be an exact match, however – just focus on incorporating your primary keyword into the slug and you should be good to go.

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