While running an SEO campaign, on-page content is one of the most important factors for positioning on Google.
That’s why I offer a completely turnkey solution to add SEO oriented quality content (service pages, news, blog articles, white papers, etc.) to your site in order to improve this aspect and overcome the competition.
1. Why does your site need better content?
1.a. Want to improve placements? You need to publish quality content.
2. Frequently asked questions about SEO Copywriting
2.a. Can’t I just copy the content of other websites?
2.b. How many times do I have to enter the keyword on a page to position it?
2.c. Length of texts: how many words must the content contain for SEO?
2.d. How to write SEO articles?
2.e. SEO optimized texts: what features should they have?
3. How the SEO Copywriting service works?
4. Are you ready for new content on your website?
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Why does your site need better content?
Let me guess: your new site is up and running but you are not yet positioned on the first page of Google for the keywords relevant to your business and you do not generate qualified organic traffic.
Without visibility on Google, your site is a useless resource . Increasing the exposure of your website on search engines is probably the easiest and fastest way to obtain quality leads and acquire new customers.
It is still an uncommon fact that: the content that hosts a site is the most important factor for SEO together with the backlinks it receives (for more information on the backlink see the SEO Link Building service ).
The more quality content on a site, the greater the visibility and organic traffic it gets.
Google, with every update of its search algorithm, attaches more and more importance to content: therefore whether it is a corporate site, a magazine or an e-commerce, SEO copywriting is useful for every owner or site manager web that wants to get results.
Want to improve placements? You need to publish quality content.
Sites that rank well on Google typically have up-to-date and authoritative content, but few companies, especially small businesses, have the time or resources to create structured and in-depth content on a regular basis and following an editorial plan. Are you also in this situation?
With the SEO Copywriting service , specifically designed for small and medium-sized companies, I have helped hundreds of companies to measurably improve their SEO positioning, creating and publishing quality content on their websites, writing articles on their blogs, writing product sheets and much more.
Frequently asked questions about SEO Copywriting
Here are the answers to some typical questions, which normally ask those without SEO skills:
Can’t I just copy the content of other websites?
No! Google wants to show only the best results to its users on the front page, so it doesn’t show duplicate or copied content from others in its search results.
In fact, if Google identifies non-original or copied content on your site , it could penalize your site by reducing its visibility or even removing it completely from the index (for more information read Content appropriation ).
How many times do I have to enter the keyword on a page to position it?
The keyword density (ie how many times a particular keyword appears on a page) was one of the techniques of writing SEO who had some usefulness many years ago.
For several years, however, it has been an outdated concept and a completely useless technique.
Use of keyword stuffing creates a poor user experience and can result in a penalty to your site if Google detects this practice.
It is important that the keywords are integrated into the text in the most natural way possible, that is, without creating forcing or repetition.
Forming lists or merging keywords together makes a text that is not fluent, artificial and of poor quality.
Length of texts: how many words must the content contain for SEO?
In the instructions for Google webmasters, nowhere is there a reference to a minimum word count to get better rankings.
Nonetheless, my data, as well as data from other reliable resources, show that the best positioned pages tend to have more content: around 2,000 words per page.
How to write SEO articles?
Writing in SEO first of all means adapting content to user searches and improving information compared to that provided by the competition.
So it is mainly a question of analysis and only in the second place do we have to pay attention to the technicalities. For more information, please read: How to optimize content for the Google Search Intent?
SEO optimized texts: what features should they have?
An SEO oriented content quality has the following characteristics:
- Improve the visibility of your site in organic search;
- Helps convert visitors to your site into business contacts or directly into customers (in the case of e-commerce sites);
- Spontaneously attracts links from other sites (Link Earning);
- Establish your company as an authority in the reference sector.
All of these features can only be provided by an expert SEO consultant in Copywriting.
How the SEO Copywriting service works?
Here’s what I’ll do for you:
Content Audit : in-depth investigation of the content currently published on your site. I identify what works, what doesn’t and how I can improve the content of your site.
Existing Content Optimization : I make sure that the content published on your site is SEO oriented, comply with Google guidelines and that the strategic keywords are perfectly integrated, so that potential customers can find you by searching on Google.
Editorial Strategy : I analyze your market and determine which and how much content your site must present in order to acquire traffic in a sustainable way.
Optimized Content Creation : I create new content optimized for search engines to increase the organic traffic of your site.
Are you ready for new content on your website?
Unlike web agencies, my copywriting services are specifically designed to improve search engine rankings. More precisely:
- I create refined, targeted and predisposed content for positioning;
- I help you make your site a great online resource, full of useful information for users;
- I use persuasive copywriting techniques that encourage the acquisition of new business and customer contacts.
A content marketing strategy through the contents of your site can be the key to the growth and profitability of your company.
I know that you are too busy managing your business to add pages of services to your site, expand and improve the content of each page already present, keep your blog updated with new articles, etc.
At the same time, this is exactly what your business needs if you want to increase the visibility of your site in the Google rankings.