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Long Tail Keywords vs Short Tail Keywords

Keywords are the foundation of any SEO strategy – they help you target specific search terms and rank higher in search engine results pages (SERPs). But not all keywords are created equal. Some keywords, known as “long tail keywords,” are more specific and tend to result in higher quality traffic.

What are long tail keywords?

Long tail keywords are 4 or more words strung together that are very specific to what you are selling or promoting. For example, if you sell shoes, a long tail keyword might be “women’s size 7 black pumps.” These keywords may not get a lot of searches each month, but they tend to be very targeted and result in higher conversion rates.

How to Find Long Tail Keywords?

When it comes to SEO, keyword research is essential. The right keywords can help your content rank higher in search engine results pages, driving more traffic to your website.

However, not all keywords are created equal. While generic keywords may get a lot of searches, they’re also very competitive. As a result, you may have difficulty ranking for them.

Long-tail keywords, on the other hand, are much more specific and tend to be less competitive. As a result, they can be an excellent way to drive targeted traffic to your website.

But how do you find long-tail keywords? Here are a few tips:

1. Use keyword research tools: There are a variety of tools available that can help you find long-tail keywords. Google AdWords Keyword Planner and Moz Keyword Explorer are two popular options.

2. Look for related terms: When you’re brainstorming potential keywords, think about related terms that your target audience might be searching for.

3. Be specific: The more specific your keywords are, the easier it will be to rank for them.

Examples of Long Tail Keywords

Long tail keywords are an important tool that can help you to improve your website’s ranking. By targeting specific, highly-searched keywords, you can make your site more visible to potential visitors.

And, because long tail keywords are often less competitive than shorter, more general keywords, they can be a great way to get your site noticed by search engines.

Here are just a few examples of long tail keywords that you can use to boost your SEO efforts:

“how to start a photography business,” “best cameras for beginners,” and “where to buy photography props.”

By targeting these specific terms, you can attract the attention of searchers who are looking for exactly what your business has to offer. And, with a little creativity, you can come up with even more long tail keywords that will help you to reach your target audience.

Advantages of Long Tail Keywords:

  • More targeted – Long tail keywords are more specific, so they tend to attract visitors who are further down the purchase funnel. This means they’re more likely to convert than short tail keywords
  • Less Competitive. Easy to rank
  • Perfect for small businesses or niche markets
  • Informative in nature
  • Conversion rates are high
  • Less time to rank

Disadvantages of Long Tail Keywords:

  • Drives Less traffic
  • More content needed

What are short tail keywords?

Short tail keywords are simply defined as one or two words that best describe the content of your article.

For example, if you were writing an article about baking a cake, some short tail keywords could be “cake recipe”, “ingredients for cake”, or “baking a cake from scratch”.

Short tail keywords are generally more specific and harder to rank for than long tail keywords, which are usually three or more words.

However, competition for short tail keywords can be fierce, so it’s important to choose them carefully.

The best way to find high-quality short tail keywords is to use a keyword research tool like Google Keyword Planner. With this tool, you can enter seed keywords related to your topic and get a list of related phrases that could be used as short tail keywords.

Advantages of short tail keywords

  • Broad reach – Short tail keywords have a high search volume, so they can bring a lot of traffic to your site.
  • Search Volumes are High
  • Ranking for a short tail keyword enables URL to rank for many different keywords

Disadvantages of short tail keywords

  • Competitive – Because of their high search volume, short tail keywords can be quite competitive. This means it can be difficult to rank for them, especially if you’re just starting out.
  • Very Broad in nature
  • Drives more traffic and less conversions
  • Difficult to rank: Needs a lot of link juice, domain authority and content to rank

Long Tail Keywords Vs Short Tail Keywords: Which are Better?

When it comes to keywords, there are two schools of thought – short tail and long tail. Short tail keywords are generally one or two words, and they have a high search volume. Long tail keywords are usually three or more words, and they have a lower search volume. So which one is better? It really depends on your goals. If you’re looking to drive a lot of traffic to your site, then short tail keywords are probably the way to go. But if you’re looking for quality traffic that is more likely to convert, then long tail keywords may be a better option.


So, what is the verdict? Is it better to go after long tail keywords or short tail ones? The answer isn’t as cut and dry as you might think. It depends on your business, your goals, and your niche. However, if you want to focus on one over the other, we would recommend going for long tail keywords. They may be more difficult to rank for at first, but they are worth the effort because of their high conversion rates. What do you think? Have you had success with either type of keyword? Let us know in the comments!