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What Are 3 Key Considerations When Evaluating Keywords for Search Engine Optimization?

There are a number of factors to consider when evaluating keywords for search engine optimization (SEO).

The first is Relevance: how well does the keyword match the content on your website? If you’re selling shoes, for example, you’ll want to target keywords that relate to shoes, like “women’s shoes” or “athletic shoes.”

Secondly, you’ll want to consider the Competition. How many other websites are also targeting this keyword? If there are already a lot of websites using the keyword, it may be difficult to rank high in search results.

Finally, you’ll want to think about Traffic Potential. How many people are searching for this keyword? If few people are searching for the keyword, it may not be worth targeting. By taking all of these factors into consideration, you can choose keywords that will help improve your website’s SEO.

Let’s dig deeper into each of these phases of keyword research below:

a. Keyword Relevance:

Keyword relevancy is the degree to which a keyword or phrase is related to the content of a webpage. It is often used as a measure of how well a webpage will rank in search engine results pages (SERPs) for that keyword or phrase.

Generally speaking, the more relevant a webpage is to a given keyword or phrase, the higher it will rank in the SERPS. This is why keyword relevancy is so important; it can be the difference between appearing on the first page of results or the tenth.

For businesses that rely on search engine traffic, being on the first page is essential, as most users will not scroll past that point. Improving keyword relevancy can be accomplished in a number of ways, including adding new content, revising existing content, and using relevant keywords throughout the site.

By taking these steps, businesses can ensure that their webpages are as relevant as possible to the keywords and phrases that potential customers are using to search for their products or services.

b. Keyword Competition:

Keyword competition is important because it allows businesses to track how difficult it would be to rank for certain keywords on search engines. The higher the keyword competition, the more difficult it would be to rank for that keyword.

Businesses use keyword competition as one factor in deciding which keywords to target in their search engine optimization (SEO) campaigns. By understanding keyword competition, businesses can make informed decisions about which keywords are worth targeting and which are not.

Keyword competition is also important because it allows businesses to track how their competitors are doing. If a business sees that its competitor is ranking for a particular keyword, it may decide to target that keyword as well. In this way, keyword competition can act as a sort of early warning system for businesses, alerting them to changes in their competitive landscape.

c. Keyword Traffic Potential:

Keyword traffic potential is the number of searches that a keyword gets per month. It’s important because it gives you an indication of how much traffic you could potentially get from a keyword. The higher the keyword traffic potential, the more traffic you could get from that keyword.

Therefore, it’s important to choose keywords with high traffic potential when you’re looking to increase your website’s traffic. There are a number of ways to find out a keyword’s traffic potential. You can use a keyword research tool, such as Google Keyword Planner, to get an estimate of the number of searches a keyword gets per month.

You can also look at the search results for a keyword to see how many people are searching for that keyword each month. The more people that are searching for a keyword, the higher the keyword traffic potential. Therefore, when you’re looking to increase your website’s traffic, it’s important to choose keywords with high traffic potential.


When it comes to SEO, keywords are essential. You need to find the right keywords to target if you want to generate the right kind of traffic to your website. Low competition keywords with a high search volume are the ideal target. This will give you the best chance of ranking on the first page of Google’s search results. However, simply finding the right keywords is not enough. Google’s algorithm is constantly changing, and to maintain your ranking position you need to apply the three major SEO factors: Relevance, Frequency and Authority. Make sure you always use them in your SEO process. By doing so, you can ensure that your website continues to rank highly in Google’s search results.

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